Industry
Ocean Robotics / Climate Tech
Deliverables
Brand Strategy
Messaging
Visual Identity
Year
2025
Location
Bedford, Massachusetts
Read case study below
Orpheus Ocean — Building a Deep Tech Brand from the Seafloor Up
Orpheus Ocean is reimagining how we explore the planet’s last frontier—launching a new class of modular, scalable, and precise ocean robotics. The brand needed to reflect the ambition behind its technology while remaining credible to marine scientists, investors, and government partners.
As brand strategist and creative lead, I developed the visual and verbal foundations for Orpheus’ identity. We defined core values—modularity, intelligence, and elegance—and translated them into a system of visual language and storytelling adaptable across investor decks, product demos, and digital platforms.
What He Did
Led brand strategy and identity development, defining tone, narrative, and modular visual system
Crafted a one-page narrative and positioning for the company’s web and presentation materials
Translated complex technical specifications into accessible, compelling storytelling
Collaborated directly with founder to align mission, product design, and brand expression
Outcome
Delivered a scalable brand system with modular applications
Positioned Orpheus as market-ready, not just a prototype
