Every project begins with curiosity, from building a new product or organizing a community event. Gregory believes design isn’t just about what we make, it’s about asking the right question. Gregory's approach blends human-centered design and intuition to uncover what people truly need and how we can design systems to serve them better. Whether he is building a brand, shaping a product, or guiding a team, he starts by deep listening. Then, we move together toward clarity, simplicity, and meaning.

Branding project created by us, multiple products designed by us.

Design Leadership

Turning uncertainty into actionable strategy. He guides organizations through change using design thinking, research, and foresight to uncover insights, clarify vision, and align teams toward a shared future.

Vision frameworks

Strategic roadmaps

Workshop design

Trend & foresight briefs

Brand Development

Shaping narratives that connect people to mission. From brand strategy to content systems, email flows to visual identity, he helps teams articulate who they are and why it matters.

Positioning statements

Messaging frameworks

Visual identity systems

Content architecture

Email marketing flows

Strategic Partnerships

Designing experiences that bring ideas to life. He creates cultural and community experiences, both digital and in-person that connect organizations with the audiences who matter most.

Event strategy outlines

Production timelines

Partner outreach materials

Sponsorship decks

Business Development

Aligning growth, creativity, and performance. He helps teams craft scalable systems that connect creative vision to measurable results, integrating marketing strategy, business development, and brand growth.

Go-to-market strategy

Campaign roadmaps

Revenue growth

Partnership proposals

UX Research & Product Development

Building products that meet real human needs. He partners with founders and teams to translate insight into interface, designing intuitive, accessible tools for complex systems.

User journey maps

Product strategy

Low–high fidelity prototypes

Usability testing reports

Accessibility & UX

Facilitation & Executive Coaching

Helping leaders and teams move with clarity and confidence. He coaches individuals and facilitate workshops that strengthen communication, unlock creativity, and inspire accountability.

Leadership coaching

Team facilitation

Goal-setting frameworks

Decision-making templates

(002 / gregory's clients)

Gregory Stock collaborates with founders, artists, and civic innovators to design brands that bridge art and impact. His zig-zag career connects museums, startups, and public art—bringing strategy, storytelling, and design together to make ideas feel alive.

Years in the game:

15+

Brands Delivered:

40 +

Woman standing outside in the sun, reflecting one of our colleges.

“Gregory shows up eager, willing to learn, and supports with a genuine care for the work he does.”

Nate Cooper, CEO, Founder of Swarm, CUNY Professor

“Gregory is a rare find - a strategic thinker with a solid grounding in future foresight methodology and a deep understanding of how to drive change in ambiguous spaces. He’s a visionary leader who can navigate the complexities of the modern workplace while advocating for human-centered approaches.”

MJ Kwak, CX Strategist, Microsoft

“Gregory proved to be one of the most effective sales people on the team. He was successful at consistently developing new business, and was a valuable asset to our sales organization. This speaks to his unwavering dedication to the company's success, his ambition, and his aptitude for relationship-building.”

Alissa Buchanna, Firefly

“Gregory guides his audience through understanding the intent of the created experience around them, to embracing how each of their personal perspectives can reshape that experience. In doing so, he gifts each person a wider lens to see art with and the space to find themselves within it.”

James Callas, Washington DC

Human-Centered Design (HCD) is the foundation of my work—a creative framework that places people at the heart of every system, product, and story. It’s how I help organizations move from complexity to clarity.

Understand

Every project begins with empathy. I listen, observe, and research to uncover real human needs—what people value, where they struggle, and how systems affect their experience.

Define

Insights become focus. I identify core challenges and align stakeholders around a shared definition of success—balancing user needs, business goals, and social impact.

Ideate

Through collaboration and creative exploration, I help teams imagine new possibilities. This stage is about divergent thinking—sketching, mapping, and testing ideas without limits.

Prototype

Ideas become tangible. I translate concepts into prototypes—whether that’s a product interface, communication system, or workshop experience—to visualize and test solutions early.

Test & Iterate

Testing is learning. I gather feedback from real users, refine, and iterate—ensuring each solution is intuitive, inclusive, and impactful before scaling.

Understand

Every project begins with empathy. I listen, observe, and research to uncover real human needs—what people value, where they struggle, and how systems affect their experience.

Define

Insights become focus. I identify core challenges and align stakeholders around a shared definition of success—balancing user needs, business goals, and social impact.

Ideate

Through collaboration and creative exploration, I help teams imagine new possibilities. This stage is about divergent thinking—sketching, mapping, and testing ideas without limits.

Prototype

Ideas become tangible. I translate concepts into prototypes—whether that’s a product interface, communication system, or workshop experience—to visualize and test solutions early.

Test & Iterate

Testing is learning. I gather feedback from real users, refine, and iterate—ensuring each solution is intuitive, inclusive, and impactful before scaling.

Understand

Every project begins with empathy. I listen, observe, and research to uncover real human needs—what people value, where they struggle, and how systems affect their experience.

Define

Insights become focus. I identify core challenges and align stakeholders around a shared definition of success—balancing user needs, business goals, and social impact.

Ideate

Through collaboration and creative exploration, I help teams imagine new possibilities. This stage is about divergent thinking—sketching, mapping, and testing ideas without limits.

Prototype

Ideas become tangible. I translate concepts into prototypes—whether that’s a product interface, communication system, or workshop experience—to visualize and test solutions early.

Test & Iterate

Testing is learning. I gather feedback from real users, refine, and iterate—ensuring each solution is intuitive, inclusive, and impactful before scaling.